ALLEN COMPANY REBRAND
Exhaustive overhaul and rebrand for a 40+ yr old outdoor sporting goods company via an external agency. A brand 'refresh' as well as a brand 'revolution' were explored as part of new a brand strategy and retail packaging.
Creative Direction, Agency Liaison
PACKAGING BEFORE AND AFTER
A more contemporary, edgy look transforms a "ho-hum" guncase hangtag into a strong visual that appeals to the modern outdoor enthusiast.
Creative Direction, Agency Liaison
PACKAGING BEFORE AND AFTER
Archery is an exciting, loud space. By captializing on the hexagon shape, this piece commands serious retail "shelf appeal" that cuts through a noisy category on shelf.
Creative Direction, Agency Liaison
PACKAGING BEFORE AND AFTER
A unified style of illustration not only brings a sharpness to the overall packaging, it keeps items from being prematurely dated by photography and allows the product to be the hero by reducing visual clutter on package.
Creative Direction, Agency Liaison
RE/MAX Headquarters Lobby
35 foot tall sound wall with 15 foot tall RE/MAX balloon in stainless steel and painted aluminum. RE/MAX logotype in stainless steel.
Design, Production
The RE/MAX Collection
Brand overhaul from the ground up for RE/MAX's luxury division, The RE/MAX Collection.
Logo/identity package, magazine ads, tradeshow booth, Wall Street Journal ads, presentation brochure, agent information brochure, postcard and flyer designs, notecards, folders, trademark standards and yard sign.
Concept, Art Direction, Design
The RE/MAX Collection
Cornerstone presentation brochure for agents to use with high-end clients. Fine materials and print techniques used throughout: Stardream Onyx cover with silver-foiled embossed cover, pearlescent flysheet, varnishes, and pocket in back for additional agent marketing materials.
Concept, Art Direction, Design
Marketside Product Launch
On-going adaptation work for Marketside packaging. 200+ SKUs representing $1.5B in sales across dozens of categories including bakery, produce and deli.
Adaptation Design, Account Management
Marketside Tradeshow Booth Design
Design for Marketside Tradeshow Booth for brand launch to all Walmart retail store managers. Delivered on 3-week timeframe including Art Direction of photoshoot.
Concept, Art Direction, Design
LeRoy Neiman: on Safari Exhibit
Special exhibit of Mr. Neiman's Safari art for
The Wildlife Experience museum.
Coordinated design initiatives with the artist, developed cohesive package of exhibit panels, resale catalog, collateral advertising and press kit.
Art Direction, Design, Color Correction, Production
The Wildlife Experience:
Vanishing Africa
Permanent display at The Wildlife Experience museum about endangered species, habitat loss and conservation.
Designed wall map that shows where wildlife refuges are and how small they are in the scope of the size of Africa and other continents. Aimed at school groups.
Design
The Wildlife Experience:
Vanishing Africa
Permanent display at The Wildlife Experience museum about endangered species, habitat loss and conservation.
Designed educational panels about Africa and the endangered species that call it home. Aimed at school groups.
Design
RE/MAX Corporate Annual Report
16-page corporate report. Included several graphs charting growth of 100,000+ associates and creation of worldwide map depicting all the countries RE/MAX is in.
Concept, Art Direction, Design, Production
RE/MAX Trademark & Standards
Major overhaul of Trademark & Standards Manual involving a sizeable reduction in page count to streamline content and fresh cover design to emphasize thorough update to this edition.
Art Direction, Design
Marketside and Prima Della Graphic Standards
Developed complete brand and production standards for Marketside and Prima Della. An invaluable resource to ramp-up new team members and keep the brands consistent.
Design, Production
Prima Della
Brand Evolution for 6-year-old category leader. Needed to play up the "old world" aspect but ditch the dated look. Increased shoppability via new colorway system, retooled old world illustration and refined packaged architecture for 50+ SKUs.
Concept, Design, Production
Flush Puppies
Brand Evolution for flushable doggie doodie bags. Flush puppies was looking to hit the big time, but its brand needed a retail makeover to 'pop' on big box store shelves. This one was truly a team effort to bring this brand from "cute and whimsical" to "cool and fresh."
Account Management, Design, Production
